In Muftah’s ongoing podcast series on Innovation + Entrepreneurship, we speak with Perihan Abou-Zeid, the co-founder and communications director for Qabila Media Productions, an Egyptian startup that recently took second place at MIT’s Arab Business Plan Competition. Qabila Media Productions is a media content creator that capitalizes on crowdsourcing and digital media to provide clients with cost-effective content that reaches their target audience, in the most engaging and effective ways.
In this podcast, we speak to Perihan about Qabila’s viral growth since its founding in April 2011, the Arab Spring’s influence on its work, and the company’s future plans for growth and development in the region.
Here’s an example of one of Qabila’s crowdsourced video productions. To view a broader selection of the company’s powerful videos, visit its YouTube page: