Lebanese engineer, Hind Hobeika, an experienced swimmer, was always frustrated by the unsophisticated and rudimentary techniques available to swimmers for measuring heart rate and performance in the water. Like many innovators, Hind decided to create a solution to this problem herself. The result was “Butterfleye” a lightweight monitor that attaches to goggles and provides real-time performance analytics for swimmers. Hind’s product has taken off, winning a number of prizes, including MIT’s Arab Business Plan Competition a few months ago. In this podcast, we speak to Hind about Butterfleye, her entrepreneurial journey, and the challenges she has faced as a young entrepreneur in the region.

 

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