In Muftah’s ongoing podcast on Innovation & Entrepreneurship, we speak with Rasha Khouri, the CEO of DIA-style a fashion shopping site focused on the Middle East. Launched in the UK and the UAE in February, DIA-style partners with fashion retailers including,, to offer more than 40,000 luxury products, which can be shipped to the Middle East. We talk to Rasha about the vision for DIA group, DIA-Style’s parent company, the unique aspects of the DIA-Style site, and Rasha’s entrepreneurial journey.

Listen here:


Rasha Khouri (Source:


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